Quadrilingual French, English, Ukrainian, Russian
Expert in Marketing Strategy, Communication & International Brand Management
I have a solid expertise in the development of new products and their introduction on new markets , from the positioning of Brands, Pricing policy, priority management, to setting up tools for developing notoriety.
I am proud to have contributed to the roll out of more than thirty brands on the Ukrainian market, from strategic studies to the daily management of Advertising and Promotion campaigns.
In France I managed from start to finish the European budget of a car brand with a worldwide reputation
I focus on the optimization of the multichannel digital strategy , on the optimization of communication strategies and platforms.
I see year after year that new media open up a new space for communication and contribute to redistributing the cards between players in the same market.
I firmly believe that new technologies become the new barriers to entry , they urge companies to merge to get access to them.
And that's where I can bring my expertise and my experience , help optimize the brand portfolio and the allocation of budget to make them shine.